A new Jellycat store has opened in Berkshire, promising cuddly fun for fans of all ages.
The official Jellycat space opened inside Daniel of Windsor’s toy department on June 9 and has already become a talking point for shoppers in the area.
Described as a 'lavish new home' for the Jellycats, the space is filled with the playful energy and personality that have earned the brand a loyal following.
A spokesperson for Daniel of Windsor said: "The Jellies have settled into their lavish new home in our Toy Department in-store, in a luxurious space brimming with personality and all the mischievous fun Jellycat are known and adored for.
"Jellycat have been hard at work to transform this space into a beautiful shopfit befitting of the Jellycat name.
"Wander through the shop and see what all the Jellies are up to and how much they love their new home-away-from-home in Windsor."
With the full range of plush toys on display, fans can explore everything from Bashful Bunnies to quirky Zyllan Alien.
The shop also features themed collections, including bakery Jellies.
Bartholomew Bear, a well-loved Jellycat character, greets visitors.
On launch day, the store welcomed Jellycat influencers and the current Guinness World Record holder for the highest number of owned Jellies.
Visitors can browse the full in-store range, which includes many items not available online.
The Jellycat line is popular with collectors and gift-givers alike for its soft, imaginative designs and broad appeal.
The shop adds a playful new dimension to Daniel of Windsor’s toy department and is likely to be a hit with families and collectors throughout the region.
The store only stocks select Jellycat products online, but the full collection is available in person at Daniel of Windsor.
