The new Jollyes pet store is now open at Reading’s Imperial Gateway in Woodley.

The pet superstore opened its doors over the weekend, celebrating the store’s first day with an appearance from the Jollyes dog mascot and live reindeer.

The Reading store, at Unit 1B, Reading Gateway, Imperial Way will be managed by Emily Palethorpe and her dog Rolo.

Emily joins Jollyes after manager roles at Tesco and Vision Express.

The store employs a team of 12 to support it and features a Raw Food shop-in shop, Jolly Groomer, and a Community Pet Clinic

The news of the launch of the new Reading store comes as Jollyes was previously shortlisted for a number of national awards.

Jollyes chief executive officer Joe Wykes said: “It’s humbling to even be mentioned alongside other great retailers, but credit for these awards and nominations goes to the whole Jollyes team.

“They’ve put their heart and soul this year into developing ranges, opening stores and serving customers with real pace and innovation.

“I’m privileged to call them my colleagues and am excited about what we’ll continue to achieve as we bring the service and value Britain’s pet parents rely on us for.”