A BBC Radio 1 breakfast presenter has launched an appeal to find the owner of a teddy bear after it was found on the M4 motorway.

On Tuesday, December 1, a Highways England worker found a cuddly bear next to Reading Services.

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Motorway's traffic manager, Brad Maddison, discovered the bear and contacted BBC radio 1 host Greg James to help him share the #BearHomeForChristmas appeal.

"So i was at work on Sunday on the M4 and driving through the site and i stumbled across a teddy bear and I thought mysefl that is someones teddy bear and out there somewhere there is a child broken hearted that they don't have their teddy bear anymore.

"I took a photo of it and stuck it on Twitter and it's only got 100 retweets so I sent you an email Greg and if anyone is up for a challenge and if anyone can succeed, its you."

Highways England also posted the appeal on their Twitter account.

They said: "On 1 Dec, one of our road workers found this bear on the #M4 westbound next to Reading Services. It must be feeling grizzly and we cant bear to see it without its owner. Help us to reunite it with its owner be-fur Christmas Day."

Radio 1 has created the hashtag #bearhomeforchristmas and has posted about the search for Arthur on all its social media platforms.