FIRST there was the selfie. Now the next big picture sensation is the "chelfie" - basically a selfie taken in a changing room.

Photographs of people trying on different outfits in a shop changing room and asking for people's opinions is set to take social media by storm.

And the app that makes all this possible - Pollpic - was created by two Reading entrepreneurs.

Ranjet Chohan of Purley and Alvan Whittaker came up with the idea for the app over a meeting in a coffee shop in Caversham, where Mr Whittaker lives.

Mr Chohan said: "I never went shopping with my wife Sarah but she would send me loads of pictures in different outfits in changing rooms asking for my advice.

"But what I didn't know was that she was sending them all to her friends as well. She just wanted an 'yes or no' opinion.

"But I wanted something easier than getting a single picture on WhatsApp, Twitter or Facebook, and just wanted to swipe left or right and say 'this one'."

"With Pollpic, we are just replicating human behaviour through an easy app."

The pair have sought private investment for the development of the free app and have not taken a wage for over a year. They also faced a panel of seven financiers and business people to get a grant from the Thames Valley Berkshire Growth Fund.

Mr Chohan 45, has worked in the IT industry and has spent the past few years assisting start-up companies, and said it was like a Dragon's Den-style interview.

He said: "That was tough, but they 'got it', got what was going on on social media and with teenagers. Once we got the grant it was really really exciting for us; it was validation."

Mr Whittaker, 43, who was a Mayfair-trained bespoke tailor to celebrities and football players, added that the Fund had been "extremely supportive" and provided mentors to help the duo along their journey.

The app can be used for anything from homewares and clothes to where to go out for meals and the pair are close to finalising talks with top end fashion outlets and football clubs who could use the app to get fans to rate their players.

He added: "We have come a long way from sitting in that coffee shop and we believe it has global implications. We have our eyes on strategic locations in Asia, America, Eastern Europe and India.

"The market is full of US-made social media apps and this is a chance to show the world the UK can do it, and Berkshire can be up there and stand alongside the big social media apps like Instagram and WhatsApp.

"It's fun, engaging, quick and simple to use and is a way to engage with people in all aspects of life."

The pair have been friends for 30 years and have five children between them.

Mr Whittaker said: "Ranjet is a special friend and this is an exciting opportunity for us. A lot of people say not to work with your friends but some people say you should, as we know each other so well."

Pollpic can be downloaded from the App Store.