Reading café in the town centre applies to sell alcohol

Mon Chéri in West Street, Reading town centre. <i>(Image: James Aldridge, Local Democracy Reporting Service)</i>
Mon Chéri in West Street, Reading town centre. (Image: James Aldridge, Local Democracy Reporting Service)
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An independent cafe and bakery in Reading town centre has applied to sell alcohol.

Mon Chéri first opened in March last year, taking over a unit that was long occupied by Greggs in West Street.

The cafe is known for a range of hot and cold drinks, smoothies, and milkshakes, as well as pies, delis, baguettes, cakes and desserts.

The name means 'my darling' but is also an internationally known brand name for a chocolate praline by Ferrero, the Italian chocolatiers.

The cafe is run by Erald Shtembari, who is from the Greek island of Kefalonia.

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He has applied to sell alcohol from the cafe in an application to Reading Borough Council.

Mr Shtembari said: “We want to sell traditional Greek alcohol alongside our Greek bakery.

“The drinks will be beers and traditional Greek spirits such as Metaxa and Ouzo.

“From September, we'll also be doing English breakfast and brunch.”

The application to sell alcohol would be for 11am to 11pm each day.

A statutory consultation into the application is currently live. You can respond to it by emailing licensing@reading.gov.uk.

The deadline for responses closes at the end of Tuesday, June 30.

Mr Shtembari's sister, Edra, is one of the directors of Tasty Greek Souvlaki with her husband, Luftar Rusta.

Mr Rusta and Mrs Shtembari are gearing up to open an Italian restaurant called Aperino at the Bristol & West Arcade building later this year.

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