A plan for Waitrose to conduct round-the-clock alcohol sales from its supermarket in Caversham has been withdrawn.
Last month, the company submitted a licensing application for 24-hour alcohol sales to Reading Borough Council.
It was understood that this application would facilitate later alcohol deliveries.
A statutory consultation into the application was held by the council's licensing department.
However, a licensing officer confirmed that the application was withdrawn on Monday, April 13.
Explaining the situation, a Waitrose spokesperson said: "We've reviewed our decision as we believe that the current licensing arrangements fulfil our need."
This means that the delivery hours will remain between 7am and 10pm each day.
These timings were confirmed by the store 10 weeks ago.
Deliveries are conducted via a scheduled home delivery ordered online with a minimum £40 spend, or by using rapid services such as Deliveroo, Uber Eats, or Just Eat.
Alternatively, shoppers can purchase alcohol at the supermarket during its opening hours from 8am to 9pm on weekdays, 8am to 8pm on Saturdays, and 10am to 4pm on Sundays.
As well as selling a range of beers and wines, Waitrose also sells its Own-Label range, No.1 range and 'Only at Cellar' exclusives.
Other applications for 24-hour sales at its other supermarkets have been submitted to the respective local authorities in Horsham and York.
The company is headquartered in Bracknell and has more than 320 stores across the UK.
Waitrose also has supermarkets in Oxford Road, Tilehurst and Woodley town centre.
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