Asda has responded to several customer complaints regarding its Asda Rewards scheme.
Over the past week, shoppers have taken to X, formerly known as Twitter, to express their dissatisfaction with the saving scheme.
Customers earn cash by completing in-app missions, buying specific "Star" products, and purchasing fuel at participating stations. However, it is currently getting a hammering online.
One annoyed shopper said: "Why has the @asda Rewards Card turned to absolute garbage?! You earn nothing back, no star items, I spend £100's and there's nothing to show for it. Might has well go to Tesco".
Why has the @asda Rewards Card turned to absolute garbage?! You earn nothing back, no star items, I spend £100's and there's nothing to show for it. Might has well go to Tesco
— Capsule Toy (@capsule_toy) September 2, 2025
Some other disgruntled customer posted: "Asda Rewards has become so pointless. No blue light card, no star buys anymore and you’ve got to spend £600 in 1 month if you want £5.20 in your cash pot".
One shopper, who we have heavily redacted, commented: "Asda Rewards is the most f****** pointless thing on this planet. Swear I spend about £200-300 there a month and get **** all".
Changing tactics, another shopper tried the polite approach: "Dear @asda @AsdaServiceTeamthis is my third time of asking but can you explain how your ‘rewards’ system now words as I scan my rewards card every time I shop at Asda, but I’ve noticed that my ‘cashpot’ amount isn’t increasing. Don’t customers get points anymore?"
Now, Asda have responded.
A spokesperson said: "Since reintroducing Asda Price and Rollback, we’ve cut prices on over 14,000 products - more than 50% of all products.
"This has created a 3–7% price gap compared to other traditional full-service supermarkets.
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"Independent surveys by Which? and The Grocer consistently show Asda is cheaper than competitors on both base and loyalty prices. In Which?'s comparison for the large trolley published yesterday, Asda was the lowest priced of all full-service supermarkets in the latest survey published yesterday, with a large trolley costing £474.86, cheaper than Tesco with a Clubcard by £11.03 (£485.89).
“Our focus now is on providing all of our customers with outstanding value every time they shop with us, meaning everybody's shopping bill is lower at Asda without the need for a loyalty card. Since the return of Asda Price and Rollback, more than 50% of our products—over 14,000—have been through or are going through the Rollback cycle before moving to a new, permanently low Asda Price.
"Asda is consistently recognised as the lowest-priced traditional supermarket in independent price comparisons and our Rewards app remains a great way for customers to earn additional savings on their shopping and customers will still be able to take advantage of personalised offers and Rewards."
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