The Purple Turtle in Reading has launched a new app to boost the town's live music scene.
The move comes after the venue secured its first Arts Council grant, allowing them to fund a year-long programme of 26 events called 'Now… Hear This!'
The initiative aims to bring a mix of up-and-coming and established artists, both UK-based and international, to perform for Reading audiences.
All events will be free to attend.
The Music Venue Trust's recent annual report highlighted Reading as one of 17 major towns and cities that have fallen off the primary or secondary touring circuit.
The introduction of the Purple Turtle's live music app is a step towards reviving the town’s presence.
The app will connect users to all of the Purple Turtle's free gigs and send direct notifications as new events are added to the calendar.
The venue added that their aim "In today's age of low social media reach, it’s hard to connect to the audience and cut through the noise to let people know what's going on.
"The app has links to all the Turtle’s free entry gigs and direct notifications of new gigs as they are added to the calendar."
Additionally, the app provides access to Purple Turtle TV, a channel dedicated to live streaming and videos from bands performing at the venue.
This feature aims to give performers greater exposure to fans, new audiences, and industry professionals, both within and beyond Reading.
For more information, visit the Purple Turtle website.
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