For music lovers and artists, festival season is often the time of year that we all look forward to.

With this year’s festivals expected to be bigger and better than ever, 30 of the UK’s most popular events have been analysed by Bonus experts at to see which has gained the most fame on the social media platforms – Instagram.

Reading Festival has taken second place, with the hashtag #ReadingFestival featuring on more than 285,900 Instagram posts.

In partnership with the Leeds Festival, it officially beat out its northern counterpart in terms of social media influence.

With the festival's beautiful riverside location and the proximity to London, it’s no surprise that Reading has gained one of the top ten spots.

The three-day event makes up one-half of the annual music festivals, Reading and Leeds, which occur simultaneously in August.

In 2024, ticketholders will see the reunion of indie band Catfish and the Bottlemen after their two-year hiatus, among other headliners such as Blink-182 and Lana Del Rey.  

With over 496,900 posts featuring #Creamfields, the Cheshire-based EDM festival takes the top spot.

A spokesperson for commented on the findings:  “For ticketholders and artists, festivals are some of the biggest events in the calendar, so it’s no surprise people are keen to share the snaps of their experiences on Instagram. 

“Along with the music, festivals are some of the key social events of the year, and for years festival-goers have showcased not only the headliners of the events on social media, but their fashion, the parties they attend and the new friends they meet. Festivals have an astounding impact on culture and are the ideal opportunity to share a love of the arts with like-minded people from across the country and the world.”