The pop-up charity superstore is extending its run in The Oracle due to popularity, as it increases shopping centre footfall.

The department store pop-up, that opened in Reading on Friday, March 24, was due to run until Sunday, April 30, however its run has been extended due to popular demand. The pop-up store will now be open until May, 21.

The store for second-hand style has been said to reinvent charity shopping and raise money for charities across the UK.

It has stocked pre-loved clothes and accessories from big brands including Burberry, Michael Kors and Ralph Lauren.

Co-founder, Wayne Hemingway, said: “The cost of living crisis, coupled with a desire to be more sustainable makes this the perfect retailer for 2023. It has the excitement of Topshop at the height of the 90s only this time it’s all about the circular economy and the money goes to causes that ultimately touch all our lives; end of life care, research into cancer, homelessness, looking after the ageing and caring for animals. We’re thrilled the good people of Berkshire are enjoying the store and are chuffed they’ve demanded an extension.”

Read more - From designers to wedding dresses: We visit The Oracle's huge new charity supermarket

The store is divided into sections based on charity as proceeds go to UK charities: Age UK, Blue Cross, Cats Protection, DEBRA, Havens Hospices, Helen and Douglas House, Marie Curie, Shaw Trust, Shelter, Smart Works, Sue Ryder, Thames Hospice and TRAID.

Thrift seekers heading for the new charity superstore has increased footfall in The Oracle by 7%.

Co-founder, Maria Chenoweth, said: “This is the first-time charity retailers have retailed together, due to having a competition mindset. Here charities that support differing causes are joining forces, sharing resources and in doing so making more money for great causes, There is also the added benefit of learning from sharing expertise - in price points, staffing and stocking.

"The model works because it gives stakeholders in a retail space what they want - great products and affordability for consumers, increased footfall for landlords and increased revenue for the retailers. THIS is what the retail destinations of the future should look like.”

Since launching, Charity Super.Mkt has raised more than £500,000, allowing Cancer Research to pay 96 days of cancer nurses, Shelter to fund 1000 webchat housing advice calls and saved 11 tonnes of clothing from landfill.