A store selling everything from Disney toys to homeware is set to open its doors in Reading town centre.

MINISO, described as a “lifestyle retail store for all the family”, will create between 10 and 15 jobs when it begins trading on November 24 in Broad Street, next to M&S.

This arrival of the brands 5th store in the UK will see its mascot PenPen, a drumming performance and goody bags worth £25 for the first £150 customers.

Saad Usman, Chief Operating Officer at MINISO UK, said: "We're delighted to announce the launch of our store in Reading.

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“We believe that the opening of this store, our first in Berkshire, is the perfect place for us to continue our expansion in the UK.

"At MINISO UK, we're committed to getting the retail industry back on its feet, demonstrated not only by the investment into our fantastic new store, but also the creation of 10-15 new jobs in the local market.

“With innovative and exciting products that are high-quality and great value, we look forward to welcoming customers of all ages through our doors on opening day and beyond."

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MINISO offers products including toys, tech, stationery, accessories, homeware, food, health and beauty.

The outlet enjoys partnerships with brands such as Disney, Toy Story, Minions and We Bare Bears.

Alexa Volker, Reading Business Improvement District Manager, said: “We are so excited to welcome Miniso into Reading. 

“A high quality, internationally known retailer will be a great addition to our town centre.  We look forward to working together with their wonderful team.”

MINISO will open at 12pm on Thursday.