The owner of a new shisha lounge has launched a bid to sell alcohol and stay open later in a busy area of Reading.

The Poseidon Café  opened recently in the Oxford Road offering shisha, drinks and desserts drink to guests.

The owner of the shisha lounge has applied to sell alcohol from 11am to 11.30pm each night, and provide late night refreshment such as cold and hot drinks and food until 11.30pm as well.

The application was submitted by ‘Dua Flavours Ltd’. The sole director of the company is Armir Celaj.

There appears to be no menu for the Poseidon Café online, but Dua Flavours does have a website where customers can buy a range of shisha flavours.

READ MORE: Reading brewery's exciting plans for live music, quiz nights and more

The application has been made to Reading Borough Council.

Anyone who wishes to comment on it can do so by emailing licensing@reading.gov.uk .

The deadline for representations is Wednesday, October 5.

Any business wishing to sell soft drinks and food requires a premises licence to sell these products between 11pm and 5am at night.

The Local Democracy Reporting Service attempted to contact the Poseidon Café for more information.

It is located at 355 Oxford Road, in a unit previously occupied by Asghar Events.