The first Wenzels store in Reading opened today, selling sweet pastries, sausage rolls and sandwiches.

Established as a family run bakery in 1975, this is now the 84th shop the brand has launched.

Reading is just one town to benefit from Wenzels speedy expansion, with at least one new bakery outlet opening every month.

Read more: Chips takeaway with bacon and cheese fondue toppings to open in Reading

From today and for one week, the Wenzels in Shepherds Hill is offering any hot drinks or any sliced loaf for 99p, and in its second week they will sell sausage rolls and doughnuts for 99p each.

Every Wednesday customers with a certain name will be entitled to a free meal deal.