READING has been named as one of the best towns to start a business outside of London.

The best towns and cities to start a business outside of London have been revealed by business financial platform Tide.

Reading has been placed as the seventh best place outside of the capital to start a business.

One of the reasons for this is the 5.5 per cent increase in startups between 2018 and 2019, which is one of the highest of any of the top 50 towns and cities.

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Reading also has a 5-year survival rate of 46.12 per cent which makes it the seventh-best performing town in this regard. The town also ranks in the top 15 for registered business as a percentage of the population.

The seaside town of Bournemouth came first in the rankings.

Bournemouth boasts a high ranking of a 95.8 per cent increase in startups between 2018 and 2019, which is by far the highest of any of the top 50 towns and cities.

On top of this, Bournemouth also has a 5-year survival rate of 45.65 per cent which makes it the fifth-best performing town in this regard.

Watford came third in the rankings, scoring consistently in the top 10 for every scoring factor.

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There was a 38.1 per cent increase in startups between 2018 and 2019 which is the fifth-highest of the top fifty cities, moreover, there is a five-year survival rate of 45.45 per cent in the town.

Oliver Prill, CEO at Tide said: “Taking the step into entrepreneurship is a big one, and I am always impressed by the number of people who are keen to leap into the unknown and give it a go, particularly in the last year, when we have seen an unprecedented number of new businesses emerge.

"It’s a very difficult step to take though, and as the data shows, not all start-ups make it.

"There are a number of steps that new business owners can take to increase their chances of success.

Before quitting your day job to start a business, try to run your business alongside your job - this can be exhausting, but it gives you the opportunity to see if the business can generate an income without the financial pressure

When you’re ready to take the plunge and dedicate all your time to your business, take the time to assess how to use your time most effectively - the admin side of running a business is time consuming, but there are services, like Tide, out there to lighten the burden

Fail fast - if something isn’t working, don’t waste time and energy trying to make it work, be agile and try something new. The beauty of starting your own business is that you have the freedom to take in the direction you want."

The research combined data on a number of factors including the rise in the number of startups, the five-year startup survival rate, and the number of Tide registered businesses as a percentage of the town's population, to reveal the best UK towns and cities to launch a business.

The research combined data on a number of factors including the rise in the number of startups, the five-year startup survival rate, and the number of Tide registered businesses as a percentage of the town's population, to reveal the best UK towns and cities to launch a business.