The east Reading roads where humps and other measures will be introduced to tackle speeding

Speed humps, signs, traffic islands and more will be introduced on the following roads:

Addington Road

Alexandra Road

Allcroft Road

Craven Road

Eastern Avenue

Eldon Road

Redlands ward

Elmhurst Road

Erleigh Road

Kendrick Road

Morgan Road

Redlands Road

Upper Redlands Road

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Councillors approved the plans at Thursday’s Traffic Management sub-committee (TMSC), on January 14.

Councillor Tony Page, lead member for Transport, said: "There are some novel aspects which are a first for Reading and which I hope will prove effective in reducing speeding in the Redlands area."

The measures that will be put into place are:

• Speed humps and cushions
• Priority-flow traffic islands
• Junction islands
• Rubber Kerbing
• Pinch points
• 20mph signs

You can view the plans here.

One last-minute change to the plan approved at the meeting is replacing a proposal to introduce speed cushions on the southern end of Redlands Road with a 'build-out' at parking bays on the road.

Why are new measures needed to enforce the 20pmh zone?

In 2016, the 20mph zone was introduced in Redlands, which covers an area including Royal Berkshire Hospital, the University of Reading, Reading School and The Abbey School.

The council is unable to enforce 20mph zones, with Thames Valley Police (TVP) in charge of speed enforcement, and councillors have urged the government to give them the powers for many years.

READ MORE: Council urges new powers to enforce 20mph zones in Reading

Councillor Tony Page, speaking at the meeting, said residents had expressed average speed camera enforcement in the area.

The councillor said this is a TVP responsibility "relegated to the very bottom of its priority list" and he asked the police to be "more sympathetic" to RBC's request to take over enforcement powers.

Cllr Page said the council does an effective job with parking enforcement and could do the same with speeding.

He added: "They don't want to do the enforcement yet they are resisting our desire to taek over those powers, just as 20 years ago they resisted the transition of parking enforcement powers."

In the absence of enforcement powers, the council has focused on traffic calming measures.

The area had some traffic calming features such as speed humps, cushions and tables prior to becoming a 20mph zone.

After the 20mph zone was introduced in 2016, additional features were added, including gateway entrance and exit signs and painted marks on the road.

But the council said some motorists willingly exceed the speed limit and decided more measures were needed.

RBC will use £100,000 funding from Community Infrastructure Levy (CIL) towards the latest traffic calming measures in Redlands Ward.

Petition rejected

The TMSC also considered a petition signed by 44 people requesting the council install traffic calming planters on nearby Hamilton Road.

But councillors followed officers guidance to recommend the proposal.

Officers said the plans would reduce the amount of parking spaces available on the road and could compromise visibility at junctions and add risks for road users.

They said Hamilton Road is already a traffic calmed street with speed humps and there is no pattern of speed-related or other incidents involving casualties.