NEXT has announced it will be opening a 'Beauty and Home' store in Reading his week.

With a total of four ‘new concept’ stores opening this season the Next ​Beauty and Home Reading Store ​will open its doors on ​Thursday, December 3, at 11am, ​within ​The Oracle Shopping Centre.​

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It will replace Debenhams which has started a liquidation process this week after JD Sports confirmed it had pulled out of a possible rescue deal. 

The new NEXT store will stock a wide variety of skincare, make-up and fragrance and host premium brands including; ​Chanel, YSL, Bare Minerals, Benefit, Clinique, Estee Lauder, Kiehls, Lancome, Too Faced, Urban Decay alongside many more. ​

The store will also offer a range of premium beauty services. 

NEXT currently sells over 250 beauty brands on​ and recognised the opportunity to develop an extensive premium Beauty business after a successful online collaboration of Fabled by Marie Claire, which launched Beauty on ​ in October 2018. Fabled by Marie Claire was then acquired by Next in July 2019. 

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The aim of the new stores is to create a premium retail environment for Beauty, to complement the offer NEXT already carries through its Online Beauty business.

Alongside this NEXT’s Home and Lingerie collections will be available within the new stores which will further expand the lifestyle offer available to the local Next customer.  

Simon Wolfson, NEXT’s Chief Executive said: “This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing-bringing our Online business to life through premium store environments in some of the UK’s most important retail locations.”  

Mark Bourgeois, Hammerson Managing Director UK & Ireland, said​: “Across our portfolio, we’re always looking for opportunities to introduce something innovative and exciting to our destinations, whether that’s a new store concept or brand.

"We’re delighted to have collaborated with the Next team in delivering this Beauty & Home store which will really                   complement the broader offer at the Oracle, particularly in the run up to Christmas.”