BROAD St. Mall in Reading is helping its retailers bounce back by launching a LOVE LOCAL campaign.

It hopes to encourage the people of Reading to shop local, stay safe and help to support local retailers whose businesses may have been affected in recent months.

Broad St. Mall is also using the LOVE LOCAL campaign to help reinforce Covid-19 public health messages at the same time as asking people to help champion its stores and services.

READ ALSO: Two more coronavirus cases diagnosed in Reading.

The mall explained from very early on, safe shopping measures were implemented such as producing and displaying new signage, installing hand sanitisers, enhancing cleaning routines, working with tenants on queue management and implementing new safety guidelines.

The mall has a diverse range of stores, services and eateries all under one roof including big brand names such as TK Maxx, Wilko, Poundland, Iceland, Holland and Barrett, Superdrug and Savers as well as a large offering of independent retailers and service providers such as Home Fragrance, Bride to Be and Therapists on the High Street.

The centre also boasts a wide offering of food outlets including Taco Bell, Sushi Mania, Subway, Burger King, Boswells and Greggs.

Many of these brands took part in the recent “Eat Out to Help Out” government scheme that ran in August where diners enjoyed 50 per cent off Monday-Wednesday.

READ ALSO: Reading views on a potential second lockdown.

Nicola Williamson, centre manager at Broad St. Mall Shopping Centre said: “Recent events and research have shown that people want to support their towns and shop locally to minimize unnecessary travel. "Through our LOVE LOCAL campaign, we hope to inspire people in a positive and reassuring way to champion local businesses and retailers, many of which have encountered challenging times due to the lockdown.

"I want to thank everyone for supporting Broad St. Mall and its tenants over the years and we hope to see you again soon."