PANIC buying has taken a step further as some residents have decided to stock up on a sun-kissed look amid widespread travel fears during the coronavirus outbreak.

With ongoing concerns surrounding coronavirus, a Woodley tanning studio has found itself busier than ever, with people ensuring that they won't be missing out on a tan this year despite holiday cancellations.

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TAN, in Shepherds Hill, has had people queueing at the doors to get the 'perfect tan' after cancelling their break away in the sun.

Employee Oliver Smith said: "Since the coronavirus outbreak we have seen way above our average numbers of people tanning - so much so that we have put an offer on for cancelled holidays and we had our busiest day ever last week, with three times the usual amount for this time of year."

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He added that people had been "queueing at the door".

Reading Chronicle:

"All I can put it down to is people cancelling holidays and not going away.

"Seeing people panic buy I'm assuming that's the same reason they're doing this, because of fears about coronavirus.

"People have said they're not going away this year now so may as well get a tan."

The studio saw their busiest week last week (March 2 - 6).

"It's a shame people are cancelling their holidays, so we thought we would put this offer out.

"People can get a discount on tanning by using it if their holiday has had to be cancelled.

"People are saying they feel comfort in the fact the beds are sanitised after every use by alcohol cleaner, and although we have been busy we have 12 cubicles available, which is the biggest selection in the region, so the wait times are still not long."

For more information on the offer visit the company's Facebook page.