A SHOP in Reading town centre is donating toys to disadvantaged children with the Salvation Army this Christmas.

The Entertainer, a toy shop chain with a store on Broad Street, has partnered up with the Christian charity in their Big Toy Appeal for Christmas.

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Gary Grant, founder of The Entertainer, said: “At The Entertainer we believe that every child deserves the gift of play.

"The Big Toy Appeal is all about making Christmas Day easier for those families who struggle at Christmas by providing toys to open on the big day.

"For every toy donated, The Entertainer will also donate a toy.

"Toy donations will then be distributed into the community via The Salvation Army for families who need our help the most.

"We encourage anyone who can afford to take part to donate a toy, so we can help as many families as possible together."

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Tony Daniels, director for community services for The Salvation Army, said: “During the festive season, many people will enjoy celebrating with their friends and family, sharing gifts together.

"But while for some this is a happy time of year, for others, things are a real struggle, with the choice being to provide their children with food or with a gift.

"The Entertainer’s Big Toy Appeal is a fantastic opportunity for local communities to join with us in helping people in need at Christmas time and to spread a little joy to children who might otherwise not receive any presents.”