BROAD St. Mall is promising little horrors a right howl this Halloween as they host a day of fearsome fun from 11am – 5pm on Thursday, October 31.

Families are invited to visit the centre for terrifying transformations with their team of fearsome face painters, who will be waiting to make little ones over into their ghoul of choice.

Tricky the Twister will also be making some menacing balloon masterpieces for children to enjoy.

Customers are invited to share their pictures of the day using #BSMDOESHALLOWEEN.

While the event is free to participate, Broad St. Mall will be holding collections for Reading based children’s charity, ‘Dingley’s Promise’ throughout the day, so any contributions are gratefully received.

Dingley’s mission is to deliver life changing support to under 5s with additional needs and disabilities, along with their families.

Nicola Williamson, centre manager at Broad St. Mall said: "Halloween has become such a major event across the UK over recent years, so we really wanted to acknowledge the occasion with a fun day for families in the heart of Reading."