ONE of the UK's leading foodservice providers set up an Action Against Holiday Hunger campaign across the country, including Reading, over the summer.

Bidfood ran the campaign which aimed to support children and those who need it most by engaging with local communities and supporting their holiday provision projects, fuelling them with supplies and volunteering support.

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Every Monday to Wednesday, for four weeks during the summer holiday, Bidfood’s Reading depot donated a variety of food and drink supplies to support the Whitley CDA’s summer projects.

The donations ranged from fresh produce to store cupboard staples, and fed over 50 people per day.

Along with the donations, employees from the Reading depot volunteered their personal time to help support the staff at the Whitley CDA to run the sessions.

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Speaking about the initiative at the time, Eddie Edge, General Manager at Bidfood in Reading said: “Bidfood in Reading have a long standing relationship with the Whitely CDA and are particularly delighted to be working with them to support their holiday hunger activity providing free meals to vulnerable members of the local community throughout August.

“In addition to providing food, drinks, tableware and cutlery free of charge, various members of the Reading team are spending time at the community centre helping in any way they can.”

As well as this, Bidfood’s food development chefs attended several projects to cook delicious and nutritious meals to feed the children attending the sessions whilst providing families helpful advice on how to cook on a budget and make a small amount of food go further.

Talking about Bidfood’s donations, Trisha Bennett, Community Development Coordinator from Whitley CDA, said: “All of Bidfood in Reading’s help is truly invaluable to the local children and families who attend our project. Thank you all very much!"