A BRAND new Iceland store will be coming to Reading next week.

Broad Street Mall has announced that a store will be opening on Tuesday, June 18.

It will be open from 8am - 8pm from Monday to Saturday and 10am - 4pm on Sundays on the Oxford Road side of the centre, next to New Look and China Palace on the ground floor.

Customers can expect to find the full range of fresh, chilled and frozen food that they've come to know and love from the UK leader in frozen food.

The new store at follows the new concept model that Iceland introduced in Clapham in October 2016, which has now been rolled out to more than 100 stores across the UK.

Shoppers will discover a completely new store layout and design that includes the installation of a new fascia and frontage, digital signage, LED lighting, improved in-store navigation, and new checkouts that are quicker and easier to use for customers and staff alike.

To celebrate the opening, Iceland will be handing out promotional leaflets offering its first customers £3 off when they spend £15 in store on their opening day.

There will also be the opportunity for customers to get their hands on a limited number of free chocolate twists throughout the day.

Nicola Williamson, centre manager at Broad St. Mall, said: "The addition of Iceland to our retail line-up is an amazing win, for Broad St. Mall and our customers alike.

"With most of our stores being very value oriented, the addition of Iceland not only complements this, but adds a massive element of convenience for shoppers needing to pick up a few fresh and frozen food essentials while out and about in town."