CARING colleagues at the Lower Earley Asda store are promoting breast cancer awareness by designing and donning colourful bra T-shirts in aid of charity.

The T-shirts, organised by the store's community champion, Natalie Lambden and people trading manager, Samar Campbell, feature a range of pink patterned bra designs over a plain white shirt.

The team brainstormed the designs, which vary from garment to garment, including bras fashioned out of glitter, buttons and even faux fur.

The idea was sparked as a way of showing support for the Asda ‘Be Your Breast Friend’ initiative, which aims to remind people to check their breasts regularly.

The initiative is a central part of the wider Tickled Pink charity campaign, which raises awareness and funds for Breast Cancer Care and Breast Cancer Now.

Natalie said: "We thought a bra image would be striking and get colleagues and customers talking whilst increasing donations and awareness of the Tickled Pink campaign.

"Customers were really intrigued by them.

"Breast cancer can be a very difficult subject to talk about, so the T-shirts became a talking point, and that led to us breaking the ice and having lots of honest conversations with customers about their experiences, and Tickled Pink too."

Breast cancer is an issue particularly close to Natalie's heart, as her aunt was diagnosed in the past.

She is now in remission, and Natalie is determined to help Asda raise money and awareness for such an important cause.

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