SIR John Madejski is calling on Reading to show support for an annual event to help raise funds for a homeless charity.

Crowds will line Broad Street on March 5 to enjoy Launchpad's Pancake Race, with more than 100 people signed up to take part.

The event, which is in its 22nd year, will see teams of businesses run relay races in fancy dress, flipping pancakes as they go.

Sir John said: “The incredible work that Launchpad does in rehousing the homeless and rehabilitating is very worthy and the charity deserves all the help that the wonderful people of Reading can give.”

The aim of the day is to bring the community together, while raising funds to help support homeless people in the town.

Ian Caren, chief executive of Launchpad, added: "We help homeless people to rebuild their lives by teaching them skills, helping them to gain employment and ultimately find a home.

"Our success is largely down to the support from the Reading community who provide their time through volunteering, donations and fundraising. We can’t thank them enough."

There are only a handful of places left for this year's race and any businesses wanting to take part can secure their spot by visiting: and downloading an application form by February 26.