Reading Buses wants everyone to share the love this Valentine's Day with their Charity of the Year, Cancer Research UK Kids and Teens.
The company are launching their text to donate service for their charity partnership.
"We want our customers, employees and in fact everyone to share the love with our Charity of the Year," said Caroline Anscombe, Reading Buses HR director.
"Valentine’s Day is about love and we want people to continue this theme by donating to Cancer Research UK Kids and Teens this year.
"People can text KIDS to 70200 to donate £3.00.
"The texts are charged at £3.00 plus a standard rate text (age 16+, UK mobiles only) and Cancer Research UK will receive 100 per cent of this donation."
The text donate service for the partnership closes on December 31. Full Ts&Cs at www.cruk.org/text.
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