FAMILIES and shoppers were treated to a festive extravaganza on Sunday as some of the town's Christmas lights were switched on.

Dancing on Ice winner and X-Factor finalist Jake Quickenden was the star guest for the popular event, with hundreds of visitors flocking to the Broad Street Mall.

This event marked the official start of the festive season for the shopping hub, with a range of free festive activities for families every Saturday, starting on November 24.

Customers were encouraged to come photo ready, with an opportunity to meet Jake and pose for pictures.

Santa and his elf were also present, offering families the chance to say hello and get their Christmas wish lists in early.