SOFT Cell have teamed up with West Berkshire Brewery to create a special limited-edition beer as part of their final tour, writes Jim Tatum.

The new brew will be named ‘Say Hello Wave Goodbye’ after one of Soft Cell’s most famous hits and is available from September 3, exclusively available in Mitchell & Butlers pubs.

‘Say Hello Wave Goodbye’ is a 4.2 per cent pale ale inspired by the classic English Bitters enjoyed by the 80’s synth-pop duo during their early years in Leeds, with added New World hops to reflect their time in America.

The beer will be available in time for Soft Cell’s last ever show at the O2 Arena in London on September 30.

Dave Ball of Soft Cell said: “A pint is a game of two halves, and I can confirm that no synthesisers were used in the making of this product."

Mitchells & Butlers’ Beer and Cider Procurement Manager Ben Lockwood said: “Our guests really engage with collaborations such as this, and having a band as iconic as Soft Cell step in to the beer world will only stimulate more great conversations in our pubs this autumn.”

The collaboration has been brought together by music marketing consultancy Renegade Music who have successfully delivered several beer and music collaboration projects since 2012.

Beer fans will be able to try the new brew at Mitchells & Butlers pubs across the UK.