PROMOTING a vision for better retail and putting the customer first are just some of the reasons why Specsavers are supporting this year's Reading Retail Awards.

Located on Broad Street, the opticians and audiologist provider is backing the Health, Beauty & Wellbeing category.

Staff expect this category to be well-represented by businesses who strive to give shoppers and visitors a professional service and excellent choice of products.

Boasting over 30 years’ heritage in Reading, store director Don Watts and co-owner Ravi Bhardwaj are at the forefront of the store’s success and are proud to be one of the largest stores in the UK with an 80-strong team.

Mr Watts said: "We are proud to be part of the Reading retail community. Our store has a local feel and all store directors and managers are ‘Trained in Reading’ and our spectacles that are finished to the highest possible standard at our on-site laboratory benefit from a ‘Made in Reading’ guarantee.

"Our sponsorship of this year’s Health, Beauty & Wellbeing category is an honour for us; to celebrate businesses like ours who strive for excellence every day of the week."

Its flagship status ensures everyone benefits from the latest cutting edge technology in optical and hearing services, and is always evolving to bring to market new, exciting innovations.

The team have already established an intimate relationship with the Reading Retail Awards.

As well as returning as a sponsor, Specsavers won the Innovation in the Marketplace Award in 2017.

Hundreds of nominations were received this year and the panel of judges had the unenviable task of whittling the names down to a shortlist.

Tickets are still on sale for the ceremony, priced at £75 and £700 for tables of 10.

The awards will take place on September 22 at the Hilton Hotel.