The company behind the new screen at Broad Street Mall in Reading are a local business called Project Audio Visual who are a specialist audio visual installer and provider.

Sales Director Nathan Murphy said: "After the success of the curved LED at Kings Walk in Reading, we have had a number of projects within Reading and nationwide that is seeing an increased interest in this sort of equipment for inside and outside shopping malls across the UK."

The screen itself is a six by four meter LED video wall, it has the capability of playing static images, video and even live news feeds.

The team at Mass Media Advertising, which is the sister company to Project Audio Visual, handle all the content and create specific advertising campaigns for our clients.

This is headed up by Lee Warren who is Head Of Retail and Commercialisation and Charlotte Hollis who manages all the campaigns and creative content for their clients.

Lee Warren from Mass Media said: "The concept here is to offer SME  businesses the chance to promote their business, brand or product to a wider audience within the retail sector by advertising on these LED screens at various shopping centres.

"What makes us unique is we are a comprehensive solution, Project Audio Visual will supply, provide and install the equipment and my team at Mass Media will commercialise the screens giving an additional revenue return back to the shopping centres."

Nathan Murphy the Sales Director of Project Audio Visual added: "This is an exciting time for the company, the digital signage market within the retail sector is changing rapidly with more screens and interactive screens popping up to give customers a more interactive experience within their shopping centres while giving local and national brands the opportunity to advertise directly with the customer targeting a certain demographic and age, plus giving back an additional revenue to improve the centres for shoppers."

For your chance to get your message on the screen at the broad street mall in Reading please contact Charlotte Hollis at Mass Media Advertising Limited