THERE were tears, there were cheers as the winners of this year's Reading Retail Awards were announced.

More than 270 people applauded and congratulated as the finalists were called up at The Hilton Hotel in Reading tonight.

Crowds were entertained by Bobby Davro who performed a brilliant line-up before handing over to Sangeeta Bhabra from ITV who hosted the awards.

The winners:

Service With A Smile: Lisa Edwards Hair and Skincare

The Shop I Can't Live Without - Out of Town: Tue Food Community Cooperative

The Shop I Can't Live Without - In Town: Lakeland

My Favourite Coffee Shop: Whittingtons Tea Barge

The Lovely Lunch: Tutu's Ethiopian Table

Restaurant Of The Year: Cote Brasserie

Learner Of The Year: Julie Pearce, John Lewis Partnership

Shooting Star: Kelly Mace, The Funky Barnet

Manager Of The Year: Kirtsy Hunter, Hotel Chocolat

Promotional Initiative Of The Year: Dancia International

Store Design and Environment Of The Year: Hugo Boss

Independent Retailer of the Year: Jacobs of Reading

Multiple Retailer Of The Year: John Lewis Partnership

Retailer Of The Year 2013: John Lewis

Don't miss the Reading Chronicle out on Thursday for all the photos from the night.