THE INTERNET is a strange place. Can you imagine life without it? I’m of that generation where it’s hard to remember a time when it wasn’t around.

These days you almost take it for granted. I’m online all day and every day – predominantly through my mobile.

I love being connected and having the world at my fingertips. I think the positives of ever changing technology and connectivity far outweigh the negatives.

That said, I have all but given up on one popular social networking site. I’ve been losing patience with it for quite some time and this latest Neck and Nominate craze has sealed the deal.

As if seeing endless pictures of people’s hideous children wasn’t tedious enough. It’s like a relentless barrage of mini sloths from The Goonies. Sorry, harsh reality.

Anyway, now I have to cope with some cretin drinking a pint of de-icer and his own body fluids out of a wellington boot. I feel like I’m on an endless rugby tour without any of the good bits.

For those who aren’t familiar with the cultural phenomenon that is Neck and Nominate, it basically involves drinking a pint in one go, filming it and nominating someone else to do the same through social media. The concoctions get all the more extreme as the chain lengthens. The first person might demolish a pint of IPA, but the eighth will be enjoying something a little less refreshing.

I feel a bit despairing that this boorish and lemming like behaviour has spread so quickly through the web. Oh well. Everyone to their own, I suppose.

To be fair, this style of internet craze isn’t new. We’ve had the relatively harmless “planking” and the more sinister “happy slapping” come and go.

I’ve read some commentaries suggesting that Neck and Nominate is indicative of the UK’s out of control and irresponsible drinking culture among the under 25s. What rubbish.

It’s certainly not my cup of tea, but young people have always done daft things. It goes with the territory – and there’s nothing wrong with that. It’s called having fun and growing up. The difference is, technology and the internet now means misdemeanours are posted in the public domain.

With that in mind, don’t be surprised when during an interview for your dream job you find yourself sheepishly explaining why you once swallowed a live goldfish in a pint of washing up liquid.