Rush Blowdry Sonning Flowers Broad Street Mall La Tasca
Malmaison Bravissimo ZoZo Events It's in Berkshire

Skip Navigation,Sitemap

Reading Chronicle

Send your loved one a FREE Valentines day Message,

and see it HERE on the 14th February
Pick up The Reading Chronicle today.

Send your loved one a FREE Valentines day Message,

and see it HERE on the 14th February
Pick up The Reading Chronicle today.

Send your loved one a FREE Valentines day Message,

and see it HERE on the 14th February
Pick up The Reading Chronicle today.

Send your loved one a FREE Valentines day Message,

and see it HERE on the 14th February
Pick up The Reading Chronicle today.

Leader: Reading Buses in the same boat

Newsdesk • Published 10 Sep 2009 10:00 Mobiles Print Comments 1 Comment

Jump to first paragraph.

Share this Facebook Twitter Google Buzz Delicious DIGG Reddit Stumbleupon Email RSS

See also:

THE plight of Reading Transport will be familiar to many companies battling the recession - the relentless struggle to find savings while facing mounting costs and customers who themselves are looking to spend less.

It is a tough environment in which to run any kind of business, and whether we are through the worst of it or not yet at rock bottom is still a matter of dispute.

Even in the gloom however, there are stories of far-sighted businesses who have taken a deep breath and dared to keep an eye on the future. They have dared to wear their shorts in a storm and will be best placed to enjoy the sunshine when the clouds lift.

Reading Buses, as a municipal company, has a duty to tax payers in Reading. It has a duty to be well placed to pick up, carry on and thrive when the recession is over.

The current strategy of cutting services, slashing jobs, selling buses and hiking-up fares means not only that the company is alienating passengers at the very time it needs their support, but when things do pick up, it will be from a worryingly, and hopefully not irretrievably, low base.

As difficult as it is to think in the long term when facing weekly losses amounting to thousands of pounds, the fact is that the recession will pass, and it is those who have taken the truly brave decisions who will prosper.

Have your say. Post a comment on this article.

Post a comment

Registered users log in here

If you are registered with us, you can login here. If you are not registered, do so now.
Once logged in you wont have to complete word verification each time you post.

Prefer not to register?

Usernames must be 4 - 20 characters. Registration only takes a few minutes. Registered users can also take part in competitions and other features of the site.


Enter the text as shown.

Return to the main index, get more from this section or browse our Opinion archives.

Other Stories

» View more stories

Click Here
click here
alt : http://www.itsinreading.co.uk/

Most Read

  1. 'Be prepared for severe weather' - Met Office
  2. Gunnarsson to return to Iceland?
  3. UPDATED: Loddon Bridge Park and Ride open
  4. Send us your Berkshire snow pics
  5. McDermott: 'We can catch top two'
  6. Revamped Tilehurst pub re-opens on Friday

» View More Stories

You may have missed

Hot Jobs

Taste

View our Taste Guide

Your social, local Business Directory - It's in Reading | It's in The Directory | Directory Network

Copyright ©2012 Berkshire Media Group, 50/56 Portman Road Reading Berkshire RG30 1BA • Tel: 0118 955 3333 • Fax:

FacebooK Twitter RSS Feeds