Ladies only taxi service launches
Published 17 Feb 2011 09:30
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LADIES can travel in style as a new business offering a taxi service exclusively for women is up and running.
Ladies A'like is the first women only transport service in the area, which came about as a way to make women feel safer when travelling on their own at night.
Owner Sabina Bashir, 29, from High Wycombe, set up the business with her husband, Adib, also 29, in May last year. She said: "It's something we had been thinking about for many years. I moved to the area from London and found that women just didn't feel safe. They needed reassurance, so we put our plans into practice. The taxi industry is very male orientated, but our service provides female drivers for females in our communities."
Mrs Bashir hopes the business, which is based in High Wycombe, will be able to expand to Reading. She added: "We do aim to make the business larger. It's important for women to have someone to call in times of distress and we are that point of call."
Customers can sign up to become members of the service, which means they will get subsidised fees. Charges range from £4 to £8 and are agreed upon before travelling.
With over 3,200 members, the service has so far taken off. Mrs Bashir said: "We didn't know what the reaction would be, but there's been an absolutely marvellous uptake. We try to provide a proper service to the public, rather than just dropping customers off as quickly as possible to hurry to the next job. We really tailor the service to meet people's needs."
The company are looking for agents and businesses to come on board to help support them and sponsor the service for their own communities. For more information, call 01494 447777 or email info@ladiesalike.co.uk
This article appeared in Reading Chronicle 17 Feb 11
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