Get off your A**e, Brad Burton

Jim Ewan • Published 1 Dec 2009 17:25 0 Comments

Straight talking

ISBN 978-1-907451-00-3

Published by 4Publishing

In December 2004 Brad Burton told his employers to 'shove it' and set out to build his own business. Fast forward to November 2005, Brad is thousands of pounds in debt, delivering pizzas to put bread on the table, when a friend invites him to a breakfast meeting of a networking group.

He hated it. But his business was going down the pan and networking seemed a likely lifesaver. So, as advocated in this book's title, Brad decided to 'get off his arse' and do something. That something was to create a new business networking organisation that had none of the characteristics he hated. As we near the end of 2009, 4Networking has over 200 groups meeting regularly all over the country. A meteoric rise from near total failure to massive success.

In this book we are treated to Brad Burton's story, his philosophy and some of his dreams. An engaging writer, he exhorts us to 'Do something! Anything!', to surround ourselves with smart people and to understand that the road to success is a hard one In short, he pulls no punches; he is overflowing with enthusiasm and his book is an easy read. He has some unusual viewpoints that refresh the familiar themes (such as 'people buy from people') and his treatise on the ten-minute appointment certainly gives food for thought.

All told, entertaining, largely original and well worth the time it takes to read.

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