A PEDESTRIAN was knocked unconscious after colliding with a car earlier this afternoon.

A young man was left lying in the road as the air ambulance rushed to the scene.

He was rushed to hospital with 'serious' injuries to his head and left arm.

The accident happened at around 3pm at the junction of Crescent Road and Hamilton Road in East Reading.

Four ambulances and a police car were called to the scene after the pedestrian suffered head injuries in the accident.

One witness said: "There was a crowd of people standing round a young black man.

"He was lying on the floor and was unconscious.

"When I was there I saw four ambulances and a police car but I think others had just left the scene."

Crescent Road is currently closed between Hamilton Road and Bulmershe Road.

A spokesman for Thames Valley Police said: "We were called at 3pm this afternoon to reports of a collision involving a vehicle and a male pedestrian on Crescent Road, Reading.

"The collision took place at the junction with Hamilton Road.

"The ambulance service and air ambulance are also currently in attendance.

"The pedestrian has sustained head injuries."

South Central Ambulance Service spokesman said: "We were called at 14.55 informing us  a male in his late 20s or early 30s had been in collision with a car at the junction of Crescent Road and Hamilton Road.

"He had sustained a head and left arm injury.

"We sent a rapid response vehicle, and ambulance and the air ambulance to the scene.

"He was taken to the Royal Berkshire Hospital by road, and his injuries are thought to be serious but not life-threatening."