Millions of people registered with job agencies and online job boards are filled with CVs yet employers say they cannot find the right people. There is a mismatch here but what can be done about it? Dean Weller, 'the careers guy' does not profess to have all the answers, but his two-part video advice series goes a long way to closing the gap - starting with the job seekerOne of the most common phrases Dean Weller, head of Dean Weller Associates, hears from the organisations he works with is: 'Good people are just so hard to find'. The next moment he will be talking to a candidate who is not getting interviews and cannot make headway in their job search.

Career planning and the job search process can be a full-time job in itself. Dean said: "Spend your time wisely and become an authority on the specific role that you want. Be clear about who you want to work for, that is, the organisation, and in which location. The world of recruitment today is so specialised, only a targeted campaign can work in the current market."

Having looked at the stories of the hundreds of people he has worked with, Dean has identified 15 key areas to consider when planning a career change or job search and he has categorised these into two series of videos www.youtube.com/thecareersguy. Series one is about researching before you start to search for a new job, a crucial exercise if you want to stand out from the crowd and the second series is on how and where you transmit your message.

The videos cover the following topics:

Series One

Research before you search

Know yourself:

� Who you are - personality, preferences, priorities

� What education, training and experience do you have?

� What is your perfect role? What type of company do you want to work for?

� Know the market. Who is recruiting? The industries, the companies, the people

� Where are they advertising? Online via their own website or online via social media such as LinkedIn, or through recruitment agents

� What is the vocabulary they use in job adverts and descriptions? Also in the value statements in the company website

Series Two

Transmit your message:

� Your pitch and profile. A profile should say who you are, what you have in terms of experience and what you want. Create your 'elevator' pitch, that is, 60 seconds about you for anyone interested in what you want to do

� Your two minute opening statement for interviews

� Create a powerful two page CV - put clear and simple contact details on the top of the page. In a recent survey of CVs received by Dean Weller's organisation, 15% did not have a contact telephone number or e-mail.

� Make maximum impact 'above the fold'. That is, in the first half the first page. In most cases this is the only part of your CV which will get read. It may not be fair, or right, but it is what generally happens.

� Essential elements for any CV: skills, experience, results, professional training, education, communication

� Your personal and professional network. 70% of jobs are never advertised so spend 70% of your time and effort on talking to people about what you want.

� Social media. Specifically Linkedin. The fastest growing resource used by recruiting managers and organisations.

� Job board profiles. Update them regularly and follow up on every application

Dean said: "I hope you enjoy the videos and if you would like a free 101 Career Planning Tips resource pack please get in touch via www.deanweller.co.uk. Wishing you success in your career hunting."

You can contact Dean Weller on: Tel: 0845 226 1785. info@deanweller.co.uk

www.deanweller.co.uk