About Search Engine Optimisation Services and Copywriting
When carefully researched keywords are included in a web page’s coding, this enhances its relevance in the eyes of Google, Bing and other search engines. People trawling the internet for a particular product, service or piece of information will have a relevant page returned to them when they carry out their hunt online.
But by also placing the keywords in the actual on-page text (the writing that users read when viewing websites on a monitor), the page’s relevance is further enhanced. But you can’t place your keywords anywhere and as many times as you like. If only SEO copywriting was that simple.
By positioning your keywords in certain places, and up to a maximum number of times throughout the text of your web page (a website page, an article, a blog post), you are optimising it correctly, powerfully and ethically. You may even only need to include one keyword per page - a term that is specific to each page’s subject/theme.
Ethical (a.k.a. “white hat”) techniques include the avoidance of “keyword stuffing” - this is where a keyword is included within a page of, say, 300 words, a ridiculous amount of times. The writing will barely make sense, let alone be in any way relevant to a user’s search for specific information. Yet still people “keyword stuff” online.
Ethical practice is something Google et al take seriously. Breaking the rules when it comes to this could even result in your page being dropped down the Google listings (into the Internet ether from where recovery can be a long process). Your page could even be permanently removed from Google’s primary index.
Rather than pore over numerous SEO copywriting books or wade through countless online tutorials all about “How to successfully and ethically optimise your web pages by using HOT SEO copywriting techniques, and then make £££!”), your best bet would be to leave it all to an experienced professional with a proven track-record.
A company offering search engine optimisation services will either include an in-house copywriter as part of their team, or they will outsource their client’s SEO copywriting requirements to a freelance copywriter or a copywriting agency.
The best place to start when seeking an SEO company that offers “the lot”? Why Google, of course!