A NEW café has finally opened in the town centre much to the delight of many of Reading's residents. 

PAUL bakery, café, and patisserie has officially opened its doors on Broad Street, and is already seeing booming business. 

When The Chronicle visited the café on Thursday May 2, almost every table inside was full of customers, with people even queuing out the door to try PAUL's selection of cakes, macaroons, and sandwiches. 

The store front of the bakery come patisserie in true French style displays their made in house sweet treats and savoury lunch time snacks. 

The café is situated towards the end of Broad Street near to Oxford Road and St Mary's Butts and next door to Mr Simms traditional sweet shop. 

Founded in 1889 PAUL is a family company built upon a foundation of time-honoured production methods passed down for five generations.

It first opened in a quiet village in Northern France and is now a world-wide phenomenon. 

Taking inspiration from the best sweet treats France has to offer, PAUL bakeries can now be found in 5 continents and over 45 countries, with 750+ bakeries in cities such as London, Washington, Dubai, Cairo, and Tokyo. 

PAUL opened its first bakery and restaurant in London, Covent Garden in 2000.

Encouraged by Londoners’ enthusiastic response, PAUL opened further branches in London and beyond, now with 37 UK locations including our PAUL Express branches in St. Pancras and Tottenham Court Road, and two branches of Le Restaurant de PAUL.